Founded in the UK in 1898, this is a British furniture manufacturer representing the mid-century period. G-PLAN.
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As a manufacturer of vintage furniture that remains popular to this day, the brand has continued to change throughout history.
G-PLAN's logo, which continues to spread throughout the world as the face of the company, has been constantly improved to keep up with the times.
The changes in the logo allow you to tell which era the mid-century vintage furniture is from.
While this may not have been an intentional change to the logo, it does make the piece even more unique as a result.
Introducing the history of the G-PLAN logo
The first G-PLAN logo
This design is engraved on furniture made in the 1950s and 1960s.
The main feature is the initial "EG" of the founder, Ebenezer Gomme. The gold color is not only luxurious and flashy, but also blends in with the wood.
The faintly glowing logo makes G-PLAN's vintage furniture look even cooler.
Check for products with original markings (chairs)
Check for products with early markings (dresser)
Danish design of the early G-PLAN logo
Furniture designed by Danish designer IB KOFOD LARSEN around the same time as the early designs features a different logo.
Donald Gomme, the third generation president of E. Gomme, welcomed Ib Kofod Larsen from Denmark, and this logo is proof of the G-PLAN furniture he designed.
Even though they are from the same era, the difference in the logos shows that they have incorporated Nordic design.
It was extensively renovated between the mid-1960s and the early 1970s. G-PLAN logo
The logo has changed from a gold engraved mark to a sticker-type logo with a red base.
Scandinavian design furniture has become popular, The G-PLAN logo needed to be changed.
So, stickers are a symbol of passion and energy. The change to red is said to have been successful in expressing the brand's vitality.
This was a strategy implemented to prevent the market from overwhelmed by the momentum of quickly adopting Nordic design.
The joy of logo evolution is that it conveys the idea that change is always required, no matter the era.
Check out vintage furniture with this logo (chest of drawers)
Upgraded in the mid-1970s-mid-1980s G-PLAN logo
Ten years after the logo design was significantly changed, it has now been upgraded to a new, more modern style and the original gold-colored font.
The precious color red has remained the same, but the material of the letters has been changed to metallic, making for a more glamorous and elegant design.
Even small changes are made to evolve with the times. This commitment may be the secret to a brand that has been loved for so long.
Check out vintage furniture with this logo (coffee table)
Mid 1970s - mid 1980s upgrade G-PLAN logo.
The new logo prioritizes a focus on simplicity and text-based design.
By making the design simpler than ever, Apparently they were conscious of making it clear that it was G-PLAN.
The fact that it still has a luxurious and modern image today can be seen in the context of the rapid economic growth of the 1990s, a time of great global change.
Upgraded in the 1990s G-PLAN logo
The new upgraded G-PLAN logo now has a border around it, making it easier to see that the logo is clearly visible on the furniture.
At the time, designs were becoming more diverse and consumer tastes were changing.
That's why it is said that the design was consciously created to make the letters stand out more visually by adding borders.
For differentiation, To as many people as possible This upgrade was made with the desire to raise awareness of the G-PLAN brand.
A story that still resonates in today's digital society.
G-PLAN logo from the 2000s onwards
The latest logo is designed to have a balanced size between the large "G" and the "N" in "PLAN," giving it the feel of a signature.
With this design, we hope to create a sense of connection with us, the consumers, while still maintaining a sense of familiarity and warmth.
It is more stylish, easier to understand, and somehow feels more familiar.
Changes in logos over time and people's thoughts
Currently, the company EGomme, which G-PLAN was founded by, has been sold, and the furniture, such as cabinets and tables, will be sold to several different companies, each with a different buyer.
It's interesting because times change.
While I feel this way, I also realize that change is always necessary for the next generation. This was noticeable due to the change in the G-PLAN logo.
From what era The excitement of thinking you might find G-PLAN furniture.
Not only from the perspective of one-of-a-kind vintage furniture,
Why not experience the fun of discovering G-PLAN from that era?
