We are going to introduce the background of how Tokyo Apartment Store was born and what kind of brand it is in three parts. This time, we will talk about the story of how Tokyo Apartment Store was born.
I want people to say, "What is this?"
Tokyo Apartment Store is a vintage furniture and interior goods brand that sells one-of-a-kind, "chaotic" items based on the concept of a woman's room.
If you have a comfortable zebra patterned sofa,
There are also some very rare table sets with simple and structured Scandinavian designs,
There are also mushroom objects.
There are Ginori tableware with a sea god motif,
High-quality dress,
There is also a mix of handmade accessories from Paris.
A chaotic room with a jumble of eras, tastes and colors, I don't want people to say "it's cute" or "it's lovely." I want people to say "what is this?"
"98 out of 100 people might turn their backs on us, but these two people will say it's the best! That's the kind of store we wanted to create, " said Ukai Takehito, the brand's creative director.
Knowing the story makes you like it even more
Ukai continues speaking.
"Most things in the world are consumed and disappear, right? Cars and home appliances are all disposable.
But vintage furniture is something that was made 100 years ago and is still in use today as a practical item. I realized this was an amazing thing when I started going to Europe to buy furniture.
What I also learned is that there is a reason why something is well designed, powerful, and cool.
When you imagine the background behind the creation and learn the story behind it, you'll think, "So that's how it was!" and the thing will shine even more.
Inside myself.
I think that's fine.
The interior should be about you.
If you like it, that's fine.
Even if others don't think you have good taste or are seen as intelligent, wouldn't it be great to live surrounded by things that you feel are beautiful and cool?
That's why I was fed up with the pushy attitude of existing interior design shops that would say, "This is what's cool right now."
Wouldn't it be nice to have more freedom? That's what I wanted to say, so I opened my own shop. "
This is the background that gave birth to this
Tokyo Apartment Store.
With such a sharp and perceptive perspective, Ukai has purchased some unique "stories" from all over the world, and we would like to introduce them to you.
The rest will be in the middle part .
