We will be introducing the background to the creation of Tokyo Apartment Store and what kind of brand it is in three parts, the first part, the second part, and the third part.
The second part, which follows the first part , is about an episode involving interior goods that creative director Ukai came across.They also sell vintage furniture and interior goods with Scandinavian designs. Creative director Ukai happily talks about the items he has purchased from overseas.
About the "stories" hidden in things.
Ginori is a tableware and ceramics manufacturer founded in Florence, Italy in 1735.
The company went bankrupt in 2013, but was acquired by Gucci the same year and managed to keep the brand afloat by making production possible at its factory in Sesto Fiorentino, on the outskirts of Florence.
"I like it, so it's okay."
If you think about it this way, you might then become interested in paintings by Michele or Matisse.
This is the unique style of Tokyo Apartment Store, which is to fully affirm one's own preferences without trying to be too good at it, rather than following a formulaic, typical design style.
So, what is the appeal of the Neptune's Journey series?
The rest will be in the second part .
